15 Aug 2007

Is google violating privacy norms

How many have mail accounts with yahoo and google??
I still have mail account with both of them.....
Getting to the point,
I have noticed that the online Ad's which appear when I open e-mail's on Gmail the Ad is linked to keywords in the mail,
while in yahoo it is still just revolving Ad's,
not noticed any real patterns with Yahoo.
A friend sent me a message on he becoming a dad with a subject line ( Baby)
( advertisements which appeared when I opened the message were -
Sponsored Links
Baby Gender SelectionChoose your Baby's Gender at Will in 3 Simple Steps with 94% Accuracywww.choosethesexofyourbaby.com
Can't have a baby?And not sure why? Here's how we conceived after 5 years of tryingwww.PregnantGetting.com)

Google definitely seems to be ahead in the game of online advertising, it leads the online advertising market with a market share of 17% and yahoo not far behind with 16%....
I think the targeted advertising is what most marketing managers will be looking forward to, it is a great innovation and will help get better results for people advertising on Google,

Heard the pricing is a combination of no of competitors for the product ,
Sometimes it as low as $2 per click and could go up to $10 or even more ...
It will be interesting get hold of the pricing policy by google....

but thing to ponder is,
e-mail is supposedly a private communication but google does not seem to think so.
I am not sure if the companies placing ads with google, also get our details from google, stating that these subscribers are interested in such kind of products ?
Do you think this is a violation of privacy?
If google is selling that kind of data than I think they are headed for some trouble?

4 comments:

Anshuman said...

I am sure they have tons of data but selling it seems a distant possibility. By the way, Have you seen the personalized web history. It gives you your entire search pattern. if you sell that data to companies with my email address, they will make me offers which will be very tempting, to say the least. Well, until now, it hasn't happened. And I believe that the success of such invasion is diffusive only as long as they are not selling it.

A thoughtless mind said...

I would not exactly go by privacy norms. My understanding is that the ad sense program of google actually scans the content of the page on display and user's ip (if available)to give the ad link based on an internal metric. With this the actions happen within the java module loaded on the page and has no need to route it back to the G servers. Hence I doubt if there is an data saved, as they tend to loose more than gain by that.

At the same time if you enable search history, then only the google (search) page searches are tabulated and archived against your name to give customised results in the future searches as long as you are logged in.

Anshuman said...

@ a thoughtless mind

Anyone who uses a laptop is always logged in...and enabling and disabling the web history just lets you see or not see it...Don't you think Google is getting all that information anyway...I am not claiming that Google is using and storing all that info but even if they are, you have no means to stop them..

and regarding the customized ads, even I don't think that it's a privacy invasion as they anyway have all the mails on their servers (they might claim that its encrypted and only my password can decrypt them). any mail server, by definition, has all your private information and we've got to trust them at least that much :-)

Rohit Sharma said...

Hi Guys,
Read The Google Story and find out how all of it works. Had google been doing anything not in tune with the ethics policy, it would not have come so far as it has. Read the terms and conditions of the Adsense program and you will know that these guys mean business and only that